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AI Brain Sentio

One brain behind
every guest moment

The unified intelligence layer that powers every GleeGuide agent and interface. Every personalized message, every timely nudge, every friction-free booking traces back to one place: Sentio. It connects to the systems you already run, ingests live and historical data, and turns it into real-time context that every agent can act on. One synthesized view of the guest, the park, and the moment, instead of a dozen disconnected tools.

Your guestEvery tap, question and booking becomes a new signal.
Guest interfaces
Hospitality-trained agents
AI Brain SentioOne synthesized and real-time view of the guest, the park and the moment.

All relevant sources, connected

  • PMS
  • CMS
  • CRM
  • POS
  • Reviews
  • Weather

Built on three foundations

Every agent and interface inherits its intelligence from the same core, engineered to connect, anticipate, and protect.
Connected
One live view from every system you already run: PMS, CMS, POS, CRM, IoT, plus external signals like weather, reviews, and local events. No rip-and-replace, no data silos. Sentio sits on top of your stack and unifies it.
Predictive
It reads live context, availability, weather and on-site behavior, alongside historical patterns, so agents act before the guest has to ask. New parks launch smart from day one thanks to anonymized cross-park learning.
Protected
Privacy and governance are built into the core, not bolted on. Data residency, strict PII redaction, and GDPR compliance across every module. The trust layer your DPO will actually sign off on.

Fed by every system you already run

Sentio draws from three data pillars and fuses them into one.

  • First-party and operational dataYour PMS, CMS, POS and F&B, CDP, staff and housekeeping capacity, and smart-building IoT.
  • Behavioral and analytical dataWeb and app analytics, mid-stay micro-surveys, chat sentiment, and anonymized learnings from across the platform.
  • External and contextual dataWeather, local POIs and events, public reviews, and dynamic pricing signals.

It ingests, sanitizes and structures all of it in real time, so every agent works from the same live picture rather than a stale export.

To your guest, just nowSunny and 24 degrees tomorrow. Four bikes are ready from 9:00, two of them with a child seat. Shall I hold them for you?Rain from 14:00. The pancake workshop at 15:00 is a five minute walk from Lodge 42 and has two spots left.Late check-out until 14:00 is available for Sunday. The morning stays dry, so there is time for one more walk around the lake.
AI Brain SentioStructuring in real time
  • PMSReservationArrival tomorrow, 4 guestsLodge 42, day 2 of 5Departure Sunday 10:00
  • AnalyticsBehaviorViewed bike rental 3x before bookingOpened indoor activities in the appChecked late check-out in the app
  • WeatherForecastSunny tomorrow, 24 degreesRain this afternoonDry until Sunday evening

Every interaction makes the brain smarter

Most AI tools start cold. They know nothing about your guests until they have watched them for months. GleeGuide does not.

  • No cold startAnonymized, privacy-safe learnings from across the platform give a new park predictive power from day one: which guests convert, which upsells land, what actually motivates a booking.
  • It compoundsThe more it runs, the sharper the personalization gets, for your park and for every park on the Guest Activation Suite.
  • Your data stays yoursFully anonymized and PII-redacted before it ever contributes to a shared model. You benefit from the network without handing over your guests.
Brain IQ10410510710911211511912312813313814238 points since launch
Cold startAI Brain Sentio
  • Launch
  • Week 1
  • Month 1
  • Month 3
  • Cross-park learningAnonymized patterns from every park on the suite+12
  • Preferences savedFirst-party signals from your own guests+14
  • Next action readyEvery prediction checked against what happened+12

Anonymized and PII-redacted before anything is shared

What activation actually does

Measured at real GleeGuide suite implementations
GleeGuide results bar showing 84 percent guest adoption, 260 percent more activity booking clicks, 40 percent more restaurant reservations, and 70 percent more bowling reservations, measured over three months.

84%

of guests actively used the suite during their stay

+260%

more guests clicking through to book an activity

+40%

more restaurant reservations on park

+70%

more bowling lanes booked, and F&B delivery up 15%

Results from GleeGuide parks running the full activation suite, over 3 months. Results vary by park, configuration and season.

Guests enjoying a stay at Beekse Bergen

Stop selling nights. Start selling experiences.

Sentio turns the systems you already run into one live view of every guest. See on your own data what that could mean for your operations, your guests and your revenue.

See what it does with your data. First interface live in a week.