We don't just build software.
We live hospitality.
Years of real-world hospitality operations, guest behavior and digital experience design are built into every layer of the platform. Today, that experience powers GleeGuide: the Guest Activation Suite for holiday parks and hotels.
Over 2 million guest journeys activated
Built on years of hospitality experience. Reimagined for the AI era.
Before GleeGuide, XO10 built XMP: a guest experience platform used across leading leisure brands and millions of guest interactions. That operational experience became the foundation for the GleeGuide Guest Activation Suite.Our story
Since day one in 2004, we have been active in recreation and leisure. For more than two decades we have combined technology, marketing and operational expertise to help hospitality brands create smarter guest experiences at scale. From custom web development to AI-first orchestration, every milestone laid the foundation for GleeGuide.
Web development
Starting in bespoke web development, the team became a full-service technology partner supporting business-critical systems and large hospitality organizations including Libéma.+ Apps & marketing
App development, online marketing and data science were added to the portfolio, supported by working to ISO standards and a growing focus on reusable (hospitality) technology.+ XMP & the Guest Activation Suite
Years of hospitality, marketing and technology expertise came together in XMP, launched at Beekse Bergen in 2023. In 2024, that operational foundation was transformed into a single Guest Activation Suite.+ AI-first rebuild
The Guest Activation Suite is completely rebuilt for the AI era with an AI and multi-agent foundation, evolving into GleeGuide: the Guest Activation Suite for holiday parks and hotels.The people behind GleeGuide.
How our customers grow with GleeGuide
What activation actually does
Measured at real GleeGuide suite implementations84%
of guests actively used the suite during their stay
+260%
more guests clicking through to book an activity
+40%
more restaurant reservations on park
+70%
more bowling lanes booked, and F&B delivery up 15%
Results from GleeGuide parks running the full activation suite, over 3 months. Results vary by park, configuration and season.
Stop selling nights.
Start selling experiences.
We build GleeGuide together with the parks that use it. Tell us where your park wants to go, and we will help you work out how to get there.Discover your park's potential. No commitment.