Three years ago Beekse Bergen replaced an outdated app with a connected guest experience, powered by the AI Brain Sentio. Sentio is connected to and trained on Beekse Bergen's own data, and it is the foundation of every personal guest experience. GleeGuide's agents deliver those experiences through the app, surfacing the right activity, service or moment at the right time, with minimal operational friction. The app is one part of a Guest Activation Suite the park keeps expanding.
From one-size-fits-none to personal guest experiences that drive ancillary revenue.
Gleeguide's AI Brain Sentio, connected to and learning from Beekse Bergen's own data, turned a generic app into a personal Guest Activation Suite.
Challenge: Where it started
The old app treated every guest the same. One-size-fits-none. It drove little engagement during the stay and left no room for personalization, upsell or real-time communication. Updating its content was slow and manual.
Solution: What GleeGuide delivered
GleeGuide connected Sentio to Beekse Bergen's PMS and trained it on the park's own data. Sentio is the foundation. Its agents read each guest's context, behavior and timing, and deliver the right personal experience through the app at the right moment.
One app, active at every moment of the stay.
The Mobile App (native/web) shows up at every moment of the journey, not just at check-in. Sentio decides what each guest sees.
- Before arrival: Guests plan their stay with a head start. Sentio reads the booking live from the PMS and tailors what they see.
- During the stay: Agents surface the right activity, upgrade or service in real time, matched to each guest and the moment. This is where ancillary revenue grows.
- After the stay: A well-guided stay turns happy guests into positive reviews and word of mouth.
What changed for Beekse Bergen.
Personal beats generic. The Guest Activation Suite became the channel where guest satisfaction and ancillary revenue grow together.
- Higher guest satisfaction: Guests rate their stay higher when every recommendation actually fits them, not the average guest.
- More ancillary revenue: Relevant activities, upgrades and services sell themselves at the right moment, without a pushy sales feel.
- Better reviews and word of mouth: A great, well-guided stay turns happy guests into positive reviews and recommendations to others.