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The Guest Activation Suite that gives every guest new reasons to say yes

Guest activation is the difference between a guest who booked a bed and a guest who keeps finding new reasons to say yes. GleeGuide makes that happen for holiday parks and hotels with AI Brain Sentio, 15 hospitality-trained AI agents and 9 guest interfaces, all working from the same live view of every guest. So every interaction makes the next one more relevant. Get your first interface live within a week, customize without a rebuild and see the return in one dashboard.
  • First interface live in a week
  • One connected ecosystem
  • Works with your existing PMS
GleeGuide suite - Employee inserting new activity
GleeGuide suite - Guest receiving personal suggestion

One brain. Many agents.
Any interface.

GleeGuide's AI Brain Sentio connects agents and guest interfaces across the full journey, so every moment feels orchestrated, not stitched together.

15 hospitality-trained AI agents, one orchestrator.

Each agent owns one job in the guest journey. The orchestrator agent decides in real time which one needs to step in and how, to maximize guest satisfaction and revenue.

Your guest
  • Know-Your-Guest
  • Booking
  • Arrival
  • Service
  • Experience
  • Upsell
  • Moment
  • Food & Beverage
  • Fix-it
  • Upgrade
  • Safety & Emergency
  • Eco-Incentive
  • Departure
  • NPS & CSAT
  • Retention
Orchestrator
AI Brain SentioThe brain that connects all your data and feeds every agent with real-time context.

All 15 specialists run on the same AI Brain Sentio, fed with live context from your PMS, your content and your guests.

Meet all 15 agents

Guest interfaces

Nine modular guest interfaces across the entire guest journey. Start with one, add agents later, and turn on extra channels whenever it suits you.

All guest interfaces

WhatsApp Assistant

  • The one app they already have open: 98% of Dutch adults use messaging apps, the highest rate in the EU.
  • Knows the guest and the booking: reads your PMS, the weather and the guest profile, so every reply fits this stay and this moment.
  • Not just simple answers: bike rental, a dinner table, late check-out, arranged in the conversation.
Get in touch

Built on three foundations

Every agent and interface inherits the intelligence of the same core, designed to connect, anticipate and protect.
Connected
One live view from every system you already run: PMS, CMS, POS, CRM, IoT, plus external signals like weather, reviews and local events. No rip-and-replace, no data silos. Sentio sits on top of your stack and turns it into one whole.
Predictive
Sentio reads live context, availability, weather and on-park behavior, alongside historical patterns, so agents act before the guest has to ask. New parks start smart from day one thanks to anonymized learning across parks.
Protected
Privacy and governance are built into the core, not bolted on. Data residency, strict PII redaction and GDPR compliance in every module. The trust layer your DPO will actually sign off on.

Three layers. One connected ecosystem

One foundation for data, AI and privacy. 15 hospitality-trained AI agents. Nine guest interfaces across web, app, WhatsApp and in-stay screens. Three layers, one Guest Activation Suite, connected to the PMS, CMS and CRM you already run.

GleeGuide suite architecture: three layers, one connected ecosystem

Data security is our
top priority

ISAE 3402 Certified
ISAE 3402
Working to ISO standards
We work according to ISO 27001 standards and are ISAE 3402 certified. Our ISO 27001 recertification takes place in January 2027.
Privacy law compliance
Strict adherence to GDPR and CCPA regulations ensures user data is collected, processed and managed in line with privacy laws.
Hosting and continuity
Production and operational data is managed on AWS across 3 cloud regions, for security and continuity.

What activation actually does

Measured at real GleeGuide suite implementations
GleeGuide results bar showing 84 percent guest adoption, 260 percent more activity booking clicks, 40 percent more restaurant reservations, and 70 percent more bowling reservations, measured over three months.

84%

of guests actively used the suite during their stay

+260%

more guests clicking through to book an activity

+40%

more restaurant reservations on park

+70%

more bowling lanes booked, and F&B delivery up 15%

Results from GleeGuide parks running the full activation suite, over 3 months. Results vary by park, configuration and season.

Guests enjoying a stay at Beekse Bergen

Stop selling nights.
Start selling experiences.

One AI Brain, 15 agents and nine interfaces sounds like a lot, but you start with one. Discover what the suite could mean for your park.

Discover your park's potential. No commitment.