Chief Digital Marketing

Vincent Baardman

Vincent leads digital marketing and go-to-market for GleeGuide. He writes about how holiday parks and hotels turn guest intent into experiences, conversion and margin, and how AI changes the way guests discover, book and enjoy their stay.

Articles by Vincent

Abstract gradient shapes in GleeGuide coral and green

Oct 27, 2026

Your guest app informs. But does it activate?

Vincent Baardman

Chief Digital Marketing

Sep 29, 2026

A WhatsApp or AI assistant for your holiday park: when to start and what to expect

Vincent Baardman

Chief Digital Marketing